ABTOI | Italy Holiday Specialists & Tour Operators UK

Welcome to the home of British specialists in the art of Italian travel

ABTOI is 25 years young!

6 July

Twenty-five years of ABTOI deserves a celebration like no other. We are thrilled to reveal that our 25th Anniversary will be hosted at the exquisite Italian Embassy. We believe this stunning venue perfectly reflects the spirit of our community and the significance of this anniversary.

ABTOI ANNUAL SUMMIT

Dates to be confirmed

The ABTOI team are working hard to confirm details of this year annual ABTOI Summit. We will update all our Members and Partners as soon as details are finalised!

Welcome to the home of British specialists in the art of Italian travel

Welcome to the home of British specialists in the art of Italian travel

ABTOI is 25 years young!

6 July

ABTOI ANNUAL SUMMIT

Dates to be confirmed

The ABTOI team are working hard to confirm details of this year annual ABTOI Summit. We will update all our Members and Partners as soon as details are finalised!

Together, we represent the very best in holidays to Italy.

Welcome to the Association of British Travel Organisers to Italy, the premier network of business professionals dedicated to the art of Italian travel. We are a community of elite specialists committed to delivering the very best holidays in Italy.

Through exclusive market insights, professional training, and vibrant networking, we empower our members to curate inspirational and unforgettable holidays, showcasing Italy’s iconic landscapes and best-kept secrets.

ABTOI membership signifies to those looking for a holiday in Italy, that you have the passion, professionalism, and unparalleled local knowledge that only a true specialist can.

Become a Member

ABTOI Member Benefits

Exclusive right to feature the ABTOI logo in your marketing materials and on company stationery, clearly signifying to potential customers your specialist expertise in holidays to Italy.

Lead generation through a listing in the Member directory on the ABTOI website which includes a direct link to your own site.

Meeting/networking with like-minded business owners and senior managers.

Ongoing programme of events including product training sessions and business management workshops.

Press lunches, with opportunities to speak directly to journalists and editors.

Annual summit, with speakers, seminars and networking opportunities.

Direct access to associate members for individual professional advice.

Direct access to ENIT, with any Italian news sent directly to members.

Regular updates on industry news and information.

Joint marketing initiatives and PR opportunities taking advantage of the relationship between ABTOI and Editors/Journalists.

Membership of Silver Marketing Association, enabling invites to all meetings and seminars.

Listing in the members’ directory on the ABTOI website, with a dedicated page on your business and a direct link to your own site.

ABTOI PR representative at all main travel events, on behalf of all members.

Become a Member

Looking for a holiday in Italy?

For the best possible experience, unrivalled knowledge, holiday choice, and highest standards of personal service, make sure you book your Italy holiday with an ABTOI member. Search our online directory of travel organiser members here and you can also filter by regions featured and types of holiday offered. Whether you are interested in cultural discovery in Sicily, cycling in Tuscany, or relaxing at a beach resort on the Neapolitan Riviera, you are sure to find exactly the holiday you are looking for.

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Upcoming events

25th Anniversary Reception

6 July 2026

18:00

– 22:00

The Embassy of Italy

A stunning venue for our 25th Anniversary

Event details

Communicating with Customers

11 June 2026

10:30

– 15:00

London

As an Italy specialist, your expertise is your greatest asset – but you can’t be awake 24/7. That’s where smart automation comes in….

Event details

See all events

Latest Articles and Insights

A Guide to Sensational Italian River Cruises

Who hasn’t dreamed of a cruise to Italy? The Italian food, the history, the art, the landscape… it truly is a country that has it all, and it’s there just waiting to be explored on an Italian cruise.

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Four hidden gems Italians flee to when escaping the crowds

Italians traditionally holiday on the coast, but when summer crowds swell, they escape to inland towns such as Rota d’Imagna, Castel del Piano, Alberobello and Orvieto. These hidden gems are where Magari bases its journeys – offering immersive regional experiences far from the rush.

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A Local’s Guide to Florence’s Best Casual Dining

Florence dazzles with art and architecture, but its heart is best tasted at the table. For an authentic atmosphere that won’t break the budget, look no further than the city’s casual dining spots.

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Lost and Found in Italy

If you’re like me, life on the bike is an essential ingredient for emotional balance. Nowhere was this more critical than in the last couple of years. In a world full of uncertainty, my bike provides escape – from crowded places, agonizing news, and the occasional darkness of my thoughts.

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Villa Vs. Hotel – Where should you stay when visiting Tuscany?

Tuscany is a beautiful region in Italy. It is not the sort of place you simply pass through. It is a place to slow down in, it’s a place to experience, a place to be charmed by, Tuscany can be a way of life.

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48 hours in Siena

2 July and 16 August mark the dates of the annual Siena palio, a tradition that dates back centuries and which involves ten horses and their riders, each one representing one of the wards of Siena, racing three laps around Siena’s central piazza, the Piazza del Campo.

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Churches of Lucca and the Garfagnana

Churches of Lucca and the Garfagnana I’m often asked whether my food and wine tours also include cultural sites and activities. They do.

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What our members say

Our membership of ABTOI has been valuable in strengthening both our industry knowledge and professional network. The organisation offers excellent opportunities to collaborate with like-minded specialists, access insightful training and engage with key media contacts. Through ABTOI, we’ve been able to enhance our marketing reach and stay closely connected to developments within Italian tourism

Huw Nurse, MD Hargreaves & Nurse Ltd T/A Just Sardinia and Just Sicily

We value working with ABTOI for its strong network of Italy specialists, industry insight, and commitment to promoting Italy at the highest level. Their insight, support, and collaboration help us stay inspired and continue creating meaningful, authentic experiences for our clients.

Andrew Smeed-Curd, Managing Director, ASC Travel ( trading as Completely Italy )

As the founder of Italy Bike Tours, joining ABTOI has been an invaluable strategic decision. Their networking and industry insights ensure we stay at the forefront of travel trends. Their training courses are incredibly useful and have made a big impact on our company. ABTOI is an essential partner for excellence in Italian tourism.

Clive Marshall, Italy Bike Tours

Essential Italy have been members of ABTOI since 2007 and the Association has proved to be invaluable to us. Over the years ABTOI has been a source of support both via networking with other members and through Associate members and expertise and knowledge in their specific areas. The annual Summit offers a superb range of speakers and gives members and Associates a wonderful opportunity for networking and the training sessions ABTOI offer are always relevant, engaging and excellent value for money.

Helen Forbes, Director, Essential Italy

enquire about abtoi Membership

Our members

There are two categories of membership of ABTOI. Travel Organiser membership is, as the name suggests, for businesses that are actively involved in organising travel to Italy. Our Associate Membership is for businesses and organisations that provide services to our members and want to enhance and showcase their expertise.

Travel Organiser Members

Associate Members

Our Partners

We partner with a wide variety of other organisations and businesses to both enhance our service to our members as well as support our goal of promoting Italy as a travel destination. Our partners include: