With over 20 years of experience at To Tuscany, Lisa brings a deep understanding of the travel industry and a passion for delivering exceptional villa holidays. Lisa is honoured to serve as Chair of the Executive Committee at ABTOI, representing such a respected organisation, and looking forward to supporting its continued growth, collaboration, and excellence within the travel sector.

Helen is a founder and Director of Essential Italy Limited – an independent villa agency specialising in private villas with pools in Tuscany, Umbria, Puglia, Sicily and Sardinia.
Helen has worked in travel all her working life; starting out in the front office of a large Heathrow hotel, she moved into Educational Travel with EF Education managing their UK, Irish and Maltese schools and finally set up Essential Italy with her brother, Ian, in 2001.  Helen has been involved with ABTOI for several years offering her expertise and skills together with the rest of the Executive Committee ensuring ABTOI continues to meet the needs of the membership.

Bharat is a travel veteran with 29 years of experience across operations and contracting. For over a decade, he has specialised in membership associations, representing a broad church of diverse companies. His expertise includes pan-stakeholder engagement, working closely with industry regulators to advocate for member interests. This background enables him to provide expert counsel, whether tackling complex regulatory challenges or offering practical advice, ensuring robust support for the unique needs of every member business.

Emma Hudson is a Global Marketing Director and strategic consultant with over 30 years’ experience across a diverse portfolio of travel entities, including the public and private sector, large corporate organisations, SME’s and start-ups. She specialises in driving commercial growth, brand repositioning and customer-centric transformation for international travel businesses. Emma has worked with organisations including VisitBritain, Saga Travel Group, Elegant Resorts, Wellbeing Escapes, Ebookers and Travelbag. She has previously held executive roles at STA Travel and now advises travel brands on strategy, partnerships and marketing effectiveness, helping them unlock sustainable growth and competitive differentiation.

With 30 years of UK travel industry experience, Enrico Soresini is a global rail specialist and dedicated advocate for sustainable travel. Having held senior roles like Product Director, he now leads Green Globe Railways’ mission. Enrico leverages his deep expertise and industry connections to make seamless, eco-friendly rail journeys more accessible and efficient for the UK travel trade, championing the expansion of rail networks across Europe and beyond.

Molly is the Managing Director of Friends of Tuscany, continuing the business her father founded in 1988. Having been raised partly in Tuscany, she transitioned from a career as a professional footballer to running the agency full-time. She focuses on deep-dive regional research to uncover authentic properties and off-the-beaten-track experiences. Molly prioritises genuine local relationships, personally knowing every owner and local expert to pass on first-hand insight and traditional hospitality to her guests.