The Silver Marketing Association supports organisations in understanding and engaging older consumers through ethical, inclusive marketing. It brings together a diverse network of businesses across travel, financial services, property, healthcare, technology and more, all focused on developing more relevant and effective approaches to this influential audience.
As part of this relationship, ABTOI members can attend Silver Marketing Association Member events and access selected practical resources, helping to build a deeper understanding of the “silver” demographic while connecting with organisations already leading the way in this space. For full access to resources and wider benefits, becoming a member is encouraged. The next major event is the Silver Marketing Summit 2026, taking place on Thursday 9 July 2026 at the Cavendish Centre, London. ABTOI members are welcome to attend and can benefit from discounted member rates on tickets. Explore member rates and the full agenda and key speakers and panellists.
It is a valuable opportunity to hear from leading voices, gain fresh insight and connect with organisations shaping the future of marketing to the over-50s audience.
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If you would like to speak with the ABTOI team, please send us your details and one of our representatives will get back to you.
